Brook Group Provides a Second Opinion to Kennedy Krieger
Ellicott City, MD, June 22, 2004 — Brook Group, LTD announced today that it will be providing Web design, information architecture and usability consulting services to Kennedy Krieger Institute in the creation of an improved Web site for the Institute.
“Making complicated sites easy to use has long been a hallmark of Brook Group’s approach to creative design and user experience.” Says Kara Brook, President and CEO of Brook Group. “We are thrilled to be working with the KKI Web team to help them make a very strong web site even better.”
Brook Group, in conjunction with Kennedy Krieger’s internal team, is setting out to make this massive Web site more accessible to all of its visitors. Brook Group will design a new look and navigational scheme and will work with Kennedy Krieger to implement the changes. In order to accomplish this, Brook Group has analyzed Kennedy Krieger’s operations and all of the key stakeholders who interact with this site.
“Navigation, architecture, and visual design all influence each other and contribute to the impression the site makes on its visitors,” says Brook.
Brook Group’s goals are to improve site organization, to make the site more intuitive for parents and doctors and to create a more compelling, readable, and branded site design.
“At every turn, this new site will illustrate Kennedy Krieger as a longstanding leader that provides top-notch care & guidance to children and their caregivers, and as a cutting-edge research and training facility,” adds Brook.
Kennedy Krieger Institute is an internationally recognized facility dedicated to improving the lives of children and adolescents with pediatric developmental disabilities through patient care, special education, research, and professional training.
About Brook Group
Brook Group, LTD is a strategic Web design, content management and custom engineering firm with a commitment to user experience development. Brook Group provides information architecture that helps organizations streamline internal efficiencies and increase market share. The firm has earned its impressive reputation through 20 years of innovating customized Web tools that help businesses reduce costs and increase productivity. Brook Group specializes in customization, creative design and branding, content management, Web application development and Internet marketing.
Brook Group, LTD, holds a GSA schedule and is a certified MBE. Its clients include industry leaders such as Ameritrade, VeriSign, the US Government, and 20 divisions of America Online. Brook Group’s content management product, Tacklebox®, is one of the most customizable and highly tested products on the market. Tacklebox is currently employed by such firms as the US Departments of Energy and Justice, and AOL.
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