Medicalliance Partners with Brook Group for Clinical Forum Software

Ellicott City, MD, April 11, 2006 — In 1992, Kara Brook and Kathleen Case combined their graphics and marketing skills to create “Maryland Women & Their Historic Handiwork”, a project that honored Maryland women who changed the course of history. The result was a digital quilt with nine squares, each depicting the work of one Maryland woman. Together, Brook and Case designed, produced, and sold over 10,000 posters.

A decade and a half later, the two have joined forces again, to tackle an even larger endeavor. Soon after their first collaboration, Brook transformed her company from a print design shop to digital design and development, ultimately building Brook Group into a premiere Web design, strategy, and content management company. Case parlayed her marketing skills into a career that landed her as Executive Vice President for Medicalliance, a leading national healthcare marketing firm.

So, when Medicalliance needed a Web content management system to create a series of secure extranet sites for her clients, Case knew exactly where to turn. Brook Group’s Web content management system (CMS), Tacklebox, allows for simple Web site creation and maintenance. In addition to making it easy for users to manage their Web content, Tacklebox provides full site creation and management capabilities.

In January, Case and her team launched the Medicalliance Clinical Forum, powered by Tacklebox. The Forum is a series of password-protected Web sites where information can be shared by doctors, pharmaceutical company staff members, and Medicalliance marketers. Tacklebox’s use of easily replicated templates and powerful site management tools means that the Medicalliance staff can create a new forum sites quickly and easily.

Like their first project, the Clinical Forum combines creativity, marketing savvy, and technology. “We’re proud to be women of action, both creatively and technologically. We’re making our own mark in Maryland, as well as nationally, through our Web design and development abilities,” says Brook.

About Brook Group

Brook Group, LTD is a strategic Customer Experience Design firm, specializing in Web design, content management, and application usability engineering. Brook Group provides information architecture and user experience solutions that help organizations streamline internal efficiencies and increase market share. The firm has earned its impressive reputation with over 20 years of innovating customized communications and Web “experienceware” solutions that help businesses, non-profits and federal clients reduce costs and increase productivity. Brook Group also provides best of breed branding, Search Engine Optimization and Internet marketing.

Major Clients include: America Online, VeriSign, The Executive Office of the President and the White House Office of Management and Budget.

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