Suggested Reading

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
David A. Aaker

Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Alina Wheeler

The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company
Duane E. Knapp

Branding: Brand Strategy, Design and Implementation of Corporate and Product Identity (Design Directories)
Helen Vaid

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Marty Neumeier

Contextual Design : A Customer-Centered Approach to Systems Designs (The Morgan Kaufmann Series in Interactive Technologies)
Hugh Beyer

The Experience Economy: Work Is Theatre & Every Business a Stage
B. Joseph Pine, II

A Clear Eye for Branding
Tom Asacker

Brands and Branding (The Economist Series)
Rita Clifton