Content Management

Managing Web site content is often an exercise in herding cats. The right Content Management System (CMS) can make all the difference.

According to Giga Information Group, a content management system can reduce site maintenance costs and Web publishing-based IT operations costs by a third, and can cut the labor cost for content authoring and design in half.

Over 10 years ago Brook Group started on a journey to build a reliable, scalable and stable CM system for our clients. During that time, content management has become a key component of our industry.

Content management system (CMS) benefits

The benefits of deploying a Web content management system are many, including: money saved on materials and resources allocated to the creation and maintenance of Web site content; a consistent look, feel, and brand image across Web sites; automating manual site management tasks; automated content scheduling and expiration; simplified deployment of new sites and subsites; full content audit capabilities; content recall and rollback for version control; reduced training costs.

At the same time, content management systems impose authoring restrictions and new technological challenges, and Brook Group has deep experience meeting these challenges. We have built, deployed, and run a variety of CMS systems many times over—this site is powered by our Tacklebox CMS.

Easy-to-use content management

Content Management, which began as a way for people to update Web site content without requiring HTML training, has evolved into a set of tools that provide tools for authoring, workflow approval, internationalization, site management, content auditing, meta-tagging, and more. Sophisticated CMS systems like Tacklebox enable an organization to manage their Web site end-to-end, without intervention by technical staff and with minimal training.

After a single half-day training session, clients are ready to manage their Web content, train authors and reviewers to use the software, and manage every aspect of their site, from assigning users and roles to building custom workflows to manipulating site navigation to adding and editing content if necessary.