Internet Marketing

Successful Web sites are the ones that keep customers coming back for more.

Nothing in Internet marketing is more important than customer acquisition—attracting visitors, and converting prospects into clients. The key to customer conversion is to turn your Web site into an acquisition engine that gets Web visitors to do something: Learn more. Sign up. Open an account. Buy something.

Our online marketing process focuses on the call to action. Our process is tried and true: just ask clients like Ameritrade, Halo Pets and PayPal.

Turning your Web site into an acquisition engine means focusing your site on techniques that create business opportunities.

The Landing Page

Advertising gets the attention of potential customer. Once you’ve done that, you need to drive them into the “hard sell”—the landing page. Too often, Web advertising leads a client to a site home page, or a bland page about a product offering. An acquisition engine is designed to motivate the visitor to sign up for the product or service.

Some users may want more familiarity with products or services before signing up, so the second call-to-action on the Landing Page is a “Learn More” about the products or services. The “Learn More” page must also carry the call to action to sign up. The more you display that call to action on your site, the more likely you are to drive a visitor to conversion.

Customer Acquisition

Brook Group has worked closely with AOL to sign up new members to their service since the middle 1990’s. We have created Internet advertising and customer acquisition efforts for many of their products, such as AOL Broadband and AOL by Phone. AOL tracks their campaigns closely. We have beaten controls in most cases. Compared to our competition, we have achieved up to 200% higher response ratios on our campaigns.

If you’re not satisfied with your ROI, you need a new approach. Typical response rates run from 2-5%, while Brook Group clients have reached over 20%.

Brook Group is a full-service Web firm, with a variety of customer acquisition services, including: