SEO Services
- Baseline measurements
- Natural SEO Optimization
- Content optimization
- Web Site submission
- Paid Inclusion Programs
- Outcomes Measurement
- Third Party Affiliation
Case Studies
Search Engine Optimization
Search Engine Optimization can't be ignored with so much riding on ROI.
Search engine optimization has become a major concern among Web site owners. More than ever, search engines like Google and Yahoo! are the engines that drive Web traffic. And traffic creates customers. And customers build profits. It’s that simple.
Brook Group Advantage:
- Natural SEO expertise
- Content writers with SEO expertise
- Learn more...
Understanding search engine metrics is not simple. The rules are constantly changing. With complicated algorithms, paid inclusion, and placement programs—what used to be a simple process, is a now a job for a professional. What’s more is that SEO is only part of the Internet Marketing picture, and everything should interrelate.
The importance of SEO and internet marketing
According to Jupiter Media Metrix, “As search engine marketing (SEM) becomes increasingly complex…marketers must cultivate sophistication to remain successful. Currently, only one-quarter of search marketers use sophisticated SEM tactics.”
At Brook Group, we are consistently learning new techniques in Search Engine Optimization (SEO), particularly in natural SEO, the use of on-screen language and coded meta data to increase traffic. In the last few years we have had success in helping many of our Internet Marketing clients achieve high placements within Google, Yahoo! and MSN. For example, our client, David S. Brown Enterprises ranks at the top of Yahoo! for the search term “Baltimore builder.”
For organizations seeking maximum Web site visibility, Brook Group offers state of the art SEO support.
Find out how Brook Group's Tacklebox Content Management System supports CM/SEO.
The Search Engine Optimization Process
Site Analysis
We begin our search engine optimization by looking at your current site and evaluating its effectiveness as far as SEO is concerned. We examine your traffic logs and determine how your customers are finding your site. We dissect your content and extract your most relevant keywords.
Keyword Research
Once we have the keywords from your current content, we research those words using several of our search engine optimization tools. We rank each word’s popularity and look for alternatives. We seek out other relevant keywords, thinking from the customer’s perspective.
Content Generation
Once we’ve established which keywords are most important, we can write the copy or coach you how to incorporate those words into your content. We look beyond just the body of the site and find ways to insert the keywords into every aspect of your site, from the meta data to the ALT tags. The resulting keyword-rich site fulfills the demands of even the most complex search engine, getting you higher rankings.
Beyond SEO
Search engine optimization isn’t ultimately about where you rank in the search engines. It’s about getting traffic to your site. SEO just happens to be the most effective tactic. At Brook Group, we understand the complexities of search engine algorithms and therefore go beyond simple page optimization. We launch an entire SEO campaign. From media releases to white papers, directory submissions and link building, our strategy works for our clients. Let us make it work for you.
