Human-Readable URLs

Call them User-centered, User-friendly, Human-Readable, whatever works for you, but URL rewriting has become an essential feature of content management.

Once thought to be a necessary technical evil of Web browsing, Web surfers have come to rely on URLs to create the context for a Web page, affirm its address and reinforce its content. URL rewriting tranforms machine-generated addressing that CM software creates into familiar, language-based Web addresses.

Without URL rewriting, database-driven site generate the kind of awful Web addresses that earlier Tacklebox versions did. URLs that look like “.com/engine/content.do?PUBLIC_ID= 31X06&BT_CODE= BG34Y7&TT_CODE=BGSUBPAGE” do not help anyone understand where they are.

The Tacklebox Human-Readable URL feature allows you to change the way a page’s URL segment looks. You can edit it at any time. This feature not only makes your pages much clearer to site visitors, but will go a long way to help increase your visibility with Web search engines. Using Web addresses that echo keywords and content within the same page will directly benefit your page rankings in search engines like Google and Yahoo!.

What’s In A Name...?

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