The Calvert School
Web Site Design, Content Management, Customer Experience Design, Information Architecture, Extranet Development
A Small School Teaches the World a Lesson
Calvert School, a leading private K-8 educational institution, hired Brook Group to re-organize and redesign its Web site, and to provide its Tacklebox content management system to support easy, HTML-free, distributed publishing throughout the organization.
A Brand to Unite Three Entities
Although Calvert School wanted a clear online delineation of their three primary entities — the private day school, their business as the largest provider of homeschooling curriculum in the country, and their partner schools services — they needed to emphasize their existing brand attributes. This consistent branding leverages the institution’s core values to reach all audiences.
Web Design that Enhances the User Experience
Brook Group created a complete audience matrix from a detailed discovery process, mapping Calvert’s specific products and services to each audience.
Using a simple color-coding scheme supported by templates that address the need of each of the three primary business, Brook Group’s design and information architecture team created a powerful yet simple organizational structure, ensuring that each of their audiences would easily find what they needed on the site.
Easy Publishing
Content was added to the site using our award-winning Tacklebox content management system (CMS). Brook Group created CMS-ready templates, which the Calvert team used to populate the site with content. Through a combination of cut-and-paste, and on-screen authoring, the Calvert content team was able to start entering content after just a half-day training session with Brook Group.
Tacklebox reduces the time and skill it takes to create and maintain content. Calvert staff are able to update content in a timely and efficiently way, using a streamlined workflow system. The Calvert team assigned rights and privileges and developed real-world-based workflows that mirror their actual authoring process. With WYSIWYG authoring, even the most non-technical users can manage and add material to the site.
Using the Tacklebox site management module, Calvert staff was able to manage site structure and navigation, as well as creating password-protected areas for clients who had subscribed to their online-only i-Class and i-Library services.
The Results Are In
The unified design approach engages the diverse audiences, clarifying the path for each audience to use. All the content is segregated by audience and by business unit so users only see the content that applies to them.
The site’s enhanced design created a brand identity to set Calvert School apart from the competition. Using a hosted Tacklebox solution, the Calvert team is ensured that the latest and most secure Tacklebox software is always available to them.
Come Together
Strengthen your Web presence. Let Brook Group partner with your organization to create an effective Web site. Contact us today.