Legend Merchant Group
Web Site Design, Branding, Web Site Usability, RAD Prototyping, Content Writing, Information Architecture, Search Engine Optimization
From Wall Street to the Web
Legend Merchant Group is a dynamic financial services firm dedicated to the financial security of their clients through investments and asset management. Their high profile clients expect easily accessible, timely information and account access which only a Web site can provide. With their impressive Wall Street address, they wanted a visual representation and brand identity that would reflect that prestige. Their image needed to distinguish them from the hundreds of thousands of other financial planners in the market.
Enhancing Their Assets
After extensive research into the company, Brook Group and Legend Merchant Group agreed to design the brand to embody drive, commitment, security, credibility, and forward-thinking. We then produced an image of distinction for Legend Merchant Group, capitalizing on their best assets. Through the Web site, we showcased their investment banking, asset management and brokerage services as being integrated in their practice.
Building a Brand
The design approach and colors were chosen based on what was appealing to the target audiences. To strengthen the brand identity, we incorporated the brand into an attractive, yet functional Web interface. To further establish the brand, we wrote the content to ensure a consistent message and brand experience throughout the Web site.
Inserting Information
Legend Merchant Group, through our signature prototyping tool, RAD, was able to see their Web site take shape during the content development process. They logged into their RAD site and provided the feedback necessary to build a winning Web site. This process simplifies and shortens Web development and gives the client a clear picture of the navigation and content.
Divide and Conquer
Our information architects divided the information by client type and services, so each client can access the information they need by clicking on the appropriate section. The home page clearly expresses the nature of the company and its offering and each page contains rich, relevant copy.
Designed for the Customer
Our customer experience design methods ensure that each client can access what they need. Each page was optimized for the search engines, from metadata to the content, to increase visibility, strengthen their Web presence and attract new business. The site also contains a client login where clients can obtain their personal information through a partnership with Investor Connect.
A Smart Investment
Do you want to invest in your best interests? Contact us today to see how we can improve your Web site and increase your customer acquisition rates.