Brook Group
8231 Main Street
Ellicott City, MD 21743
410-465-7805
 
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VeriSign

Branding, Web Site Usability, Customer Experience Design, Information Architecture, Software Interface Design

VeriSign screen shot

Simplicity for a Complex World

VeriSign, Inc. uses highly complex, cutting-edge technologies, but their customers have extremely divergent levels of technical sophistication. VeriSign hired Brook Group to simplify the user interfaces to their software applications so users can intuitively understand, interact with and confidently purchase their products.

Better Branding Means Bigger Profits

Brook Group increased VeriSign’s brand identity to a level which has been historically proven to increase customer loyalty and stock prices.

“ Brook Group's ability to come up to speed on our environment and to then ask insightful questions is uncanny and our GUI screen designs have taken on a much more useful character as a result of your good ideas. You also seem to produce a large amount of work in a very short period of time. It’s important that good work not go unrecognized. ”
— Software Designer, VeriSign

Improving Usability Through Intuitive Design

Brook Group designed the new user interface to emphasize clarity and ease of use. The simplified application architecture removes confusion and complication.

Brook Group created top level user interface standards for VeriSign’s development team to follow in their application design. The clean, simply structured interfaces use iconography and brand elements to make the technology more attractive and inviting.

Saving Money by Saving Time

By repairing the flow, navigation and information architecture, Brook Group reduced the number of support calls by at least half, which paid for the entire project twice over.

Making it Count

“With such a variety of users, it’s a real challenge making sure we reach all of them at their level. Our information architecture assures a smooth experience for everyone,” says Rachel Sengers, Information Architect for Brook Group.

Ready to Get Started?

We love to push the limits of what’s possible. Through our customer experience design, usability and content management expertise, we help organizations increase market share, communicate with their customers and instill unshakable customer loyalty. Let Brook Group help turn your next project into a great success. Contact us today.