E-gov

Powering the Government’s Technology Initiatives

Brook Group creates a new brand identity and Web site design for the White House’s Expanding Electronic Government Initiative. This initiative, also known as E-Gov, uses improved Internet-based technology to make it easy for citizens and businesses to interact with the government.

Designing The White House’s E-Gov Brand and Web site

“Accessibility is an important issue because of the large numbers of disabled Americans. The government is responsible for communicating effectively with all audiences and this can often be a challenge with Web sites. Our site, in addition to being fully Section 508 compliant, is highly usable,” said Rachel Sengers of Brook Group.

A Site to Connect Government With Citizens

Web sites are all about making a connection between the company or organization and the customer. In government, that connection is often clouded by beauracracy, misconceptions and jargon. By creating both a usable and accessible Web site, we strengthened the relationship between the government and its citizens. We cleared the way for the government to effectively interact with their constituents in a positive, profitable manner.

Web Design That Enhances Usability and Message Clarity

When designing Section 508 compliant sites, many Web design firms become so caught up in following the rules that they end up with a completely unusable site. At Brook Group, we pay close attention to details, both fulfilling requirements, but also making sure each component makes sense to the user.

We enhanced the relationship between content and made the navigation clear and consistent, making it easy for users to find the desired information. We also applied some advanced accessibility features that went beyond Section 508.

Our speciality lies in creating smart designs that resonate equally with all audiences. By employing best practices, government standards and our own experience, we lead the way in Web accessibility.

Ready to Reach Your Customers?

Brook Group can make sure you reach all of your customers. We utilize our design, usability and branding expertise to help organizations increase market share, communicate with their customers and instill unshakable customer loyalty. Let Brook Group help turn your next project into a great success. Contact us today.