Halo Pets Social Marketing Campaign
Search Engine Optimization, Content Writing, Internet Marketing, Social Marketing
Halo, Purely for Pets
Search Engine Optimization, Content Writing, Internet Marketing, Social Marketing
Halo, Purely for Pets specializes in high-quality, natural pet care products. As part of our inbound linking strategy, Brook Group developed a social marketing campaign for the company.
Blogging is Job One
We began by making several improvements to the Halo Purely for Pets blog. Previously, the blog had been updated on a semi-regular basis, and we moved into a schedule of daily posts. Regular blog posts included articles from Halo's resident veterinarian, as well as material written in-house. We also recruited several guest bloggers to write on a variety of pet-related topics.Drawing More Readers
Once we had the blog more firmly established, we began to heavily promote it in the social marketing sphere. We designed a custom MySpace page, and worked with Halo to create incentives specific to this space.
Social Marketing Sets New High
Over the following months, Halo became active on numerous social sites, including Facebook, Digg, Technorati, and Twitter. During this period, we saw daily traffic to the Halo blog increase over four hundred per cent.