Halo Pets
Customer Experience Design, Web Site Design, Information Architecture, Web Site Usability, RAD Prototyping, Search Engine Optimization, Content Writing, Internet Marketing
Halo, Purely for Pets manufactures high-quality, holistic pet food. They looked to Brook Group to devise a search engine optimization strategy to boost their traffic and increase sales.
Halo, Purely for Pets
Customer Experience Design, Web Site Design, Information Architecture, Web Site Usability, RAD Prototyping, Search Engine Optimization, Content Writing, Internet Marketing
Halo specializes in high-quality, natural pet care products. In the midst of re-branding, they realized they needed their Web site to reflect their new image. They hired Brook Group to create and market a fresh e-commerce site to replace their old one.
Web Design Goes to the Dogs
We began by analyzing their old site to establish content buckets. Our Information Architects then crafted these into a usable site structure. With the navigation and content in place, our Interactive Designer took the new brand and fleshed it out into an entire Web presence.
Our production staff built the site and integrated an e-commerce solution to enable Halo to sell their products more effectively. Our marketing department then developed a strategy to advertise the site, create visibility and increase traffic. To jump start the site, we started a pay per click campaign through Google Adwords and supplemented the ads with appropriate landing pages.
The End of an Era
Halo has emerged as a premier pet care product manufacturer. With the redesigned site in place, Halo has made the final transition from their old image to their new brand, which Brook Group brought to life on the Web.
Dog Tired of Your Site?
Brook Group can energize your Web presence with a new site and marketing strategy. Just contact us or give us a call at 410-465-7805!