Brook Group
8231 Main Street
Ellicott City, MD 21743
410-465-7805
 
Main content begins here
< Return to Case Studies

KPMG Corporate Finance

Customer Experience Design, Web Site Design, Information Architecture, Web Site Usability, RAD Prototyping, Search Engine Optimization, Content Management, Content Writing, Branding, Internet Marketing

 

Screen shot of KPMG Corporate Finance Web site

www.kpmgcorporatefinance.com

KPMG Corporate Finance LLC is a prominent financial adviser serving domestic and international clients. They are one of the leading firms in the business and they wanted their Web site to showcase that. They wanted an easy-to-use content management system so they could keep their site updated with the latest industry information. They hired Brook Group to redesign their site using our signature CMS, Tacklebox.

“Brook Group was a committed partner throughout the entire process; their professionalism, talent, skill, and dedication to our project ensured that our Web site launched on time. I am confident that they will continue to add value to the ongoing development and future iterations of our Web site.”
— Rebecca M., Senior Vice President - Operations

Investing in the Future

Our objectives were to create a new look and feel for the site to reflect the company’s image attributes, write compelling and informative content to make the site valuable to users and organize information in logical sections. Then, we started to custom configure Tacklebox for the company’s needs, set up templates to which content will be added, and train the staff to create and update Web pages themselves.

Steps to Success

Brook Group started with the Discovery process to examine the goals of the project and the intended audiences. We worked with their staff to construct a prototype of the new site and develop content with which to fill it. Our Creative Director took the company’s characteristics and incorporated them into a user interface. Finally, our technical staff programmed the templates and together with the KPMG staff, we entered the final content.

How Does It End?

Thanks to Tacklebox, any trained KPMG staff member can edit the site. This reduces the dependence on an IT department. The completed site is intuitive and information is easily accessible. The site reflects the professional, sharp and cutting edge nature of the company. Content is divided into distinct sections for better search engine optimization and each page has unique meta data and appropriate headings and alt tags.

Making the Most of It

Your Web site is an investment. To raise your ROI, contact us today!