Ameritrade Security Center
Content Writing, Branding, RAD Prototyping, Information Architecture
The Future of Financial Security
Ameritrade, a leading online trading company, was looking to improve their online Security Center, a service to help clients understand how to reduce online threats. Wanting to provide the most up-to-date and relevant information about both online and offline security, they asked Brook Group to assist them in writing security center content for their existing public site, and for their clients-only site.
Simple Security
Ameritrade's security experts needed assistance to translate some highly technical concepts into non-technical language. That’s where Brook Group came in. Taking the lead from the security group, Brook Group content strategists crafted a mini-site that addressed the gamut of online security issues, from virus protection to identity theft.
Comparing the Competition
To begin this project, we conducted a thorough analysis of the purpose and expectations of the security center enhancement. This included both interviews with the top security specialists at Ameritrade as well extensive examination of the competition and other related sites.
Getting It Together
Ameritrade decided what information they wanted included in the site, and worked with our content strategists to craft it into accessible language. Brook Group assisted in researching the issues, and reviewing the most recent technological advances available. Brook Group outlined each individual section, building an information architecture for the Security Center, and Ameritrade security and Web staff reviewed and edited the proposed content. As each section was completed, it underwent an iterative editing process before reaching its final form.
From the Experts
The content published reflects a high level of expertise but attained its objective; even non-technical users can understand it. Our writers produced clear, enlightening copy that is helpful for all of Ameritrade’s clients.
The Results Are In
Ameritrade now leads the industry in providing security information to both current and prospective clients. Covering such topics as identity theft, virus protection and firewalls, this is the most comprehensive compilation of security tips and advice in the online trading industry. By adding this to their Web site, Ameritrade has increased the value of their Web site and now offer even better customer service to their clients.
Are You Content With Your Content?
Our writers not only possess intensive knowledge about a variety of subjects, but they are also able to learn your product or service quickly, supplying clear and compelling content for any site. Contact us to find out how we can create or improve your Web copy.
