Auto Solutions
Web Site Design, Branding, Information Architecture
Revving Up a Web Site
The Auto Solutions’ Web site for automotive after-care needed a face lift. Brook Group helped turbo boost the company’s image by creating a Web site with simple navigation, and a hard-nosed functionality that their primary target audience demands.
Basics of Design
“Our goal was to highlight the many different products Auto Solutions carries and provide an intuitive, clean, easy to use site for its clients and prospects to browse through products and learn more about the company,” says Alyssa Woods, Director of Account Services for Brook Group.
Beauty and Brains
Brook Group gave Auto Solutions a kick start by designing a site that not only exudes energy, but keeps things simple. Through the Discovery process, we targeted their key audience and catered the site to them.
On the Edge
The site has a cutting edge look that reflects a company that is ahead of the curve of automotive product technology. We created and animated the logo on the main page and included elements of many automobiles as a background for the AS products. We used a metal look to showcase the design and tie in with the black and white logo.
Serving a Purpose
Design is nothing without function. The site is streamlined to increase usability. Our user interface experts focused on intuitiveness. The navigation flows smoothly and includes an easy to view section highlighting many of the products AS carries as well as a search function to make it easy to find the various products listed. Auto Solutions’ customers now have a site that is highly informative and genuinely interesting.
Get Noticed
In addition to Web site creation, we handled the promotion and search engine optimization, ensuring the new site got the most possible traffic.
The Results Are In
We combined curb appeal with smooth acceleration to motivate distributors and customers. Like the best automobiles, the site is a perfect balance of aesthetics and function.
Solutions from Brook Group
We love to push the limits of what’s possible. Through our customer experience design, usability and content management expertise, we help organizations increase market share, communicate with their customers and instill unshakable customer loyalty. Let Brook Group help turn your next project into a great success. Contact us today.
