MarketPoint
Web Site Design, Information Architecture, Search Engine Optimization
The Challenge
MarketPoint goes beyond strategic marketing consulting. They are brand management specialists. They help companies grow and improve results by identifying, integrating and managing customer-driven brand equities and strategies. They needed to strengthen their own brand identity, and that’s where Brook Group came in. We were hired to create a distinctive Web site that would convey their expertise and increase their visibility.
Our Goals
Our goals were to create a Web site that carried the brand identity and showcased their services and methodology. The site needed to be attractive and highly usable. They also wanted an Internet marketing strategy to maximize their online presence.
Our Process
We used our Discovery process to fully understand MarketPoint’s desired direction. Interviewing the principals of the company, we clarified the goals of the Web site and defined their brand promise. While the creative team designed the look of the site, our information architects subdivide the content into logical sections, creating a site structure that is simple to navigate. Throughout the development process, our search engine optimization expert incorporated both standard best practices and the latest techniques to ensure the highest possible rankings.
The Results
The site is a success, integrating the brand on every page. The site is approachable and easy to work with. The navigation scheme is easy to follow and remains consistent throughout the site. The site uses memorable and compelling graphics to set the company apart from its competitors and the site is optimized for the search engines with customized metadata and keyword-rich copy.
Is Your Web Site Distinctive?
If you want a site that separates you from your competition, Brook Group can make it happen. Our custom Web designs are suited for your needs. To find out how, contact us today.
