The Symphony Center
Customer Experience Design, Web Site Design, Information Architecture, Web Site Usability, RAD Prototyping, Search Engine Optimization, Content Writing, Branding, Internet Marketing
Center of Sophistication
David S. Brown is one of the premier commercial and residential real estate developers in the Mid-Atlantic region. A long-time client, they hired Brook Group to create a Web site for one specific property to increase occupancy. They were looking to drive more traffic to their property so we suggested getting an acquisition engine in place designed to attract potential customers nationwide.
The Symphony on the Web
The specific tasks of the project included creating a unique look and feel to reflect the upscale nature of Symphony Center Apartment Homes, integrating the David S. Brown Enterprises brand, and incorporating search engine optimization (SEO) techniques to boost rankings in the results. We were also responsible for designing "customer acquisition-oriented" information architecture, assisting in writing content to speak to both readers and search engines and enabling current residents to contact Symphony Center using Web-based service forms.
Creating the Masterpiece
Brook Group set up a RAD site for the Symphony Center. Working with the DSB team, we structured the site around the pertinent information visitors are looking for. We researched keywords people use to search for Baltimore apartments and sprinkled those keywords throughout the site and the content. Our design team created a look and feel in line with the David S. Brown brand but explored a unique approach specific to Symphony Center allowing it to stand apart and on its own.
The Finale
The site reflects the personality of the Symphony Center lifestyle while maintaining the David S. Brown brand. It contains well-placed information for apartment seekers and current residents, including information about the local community. The content is designed to boost search engine results for apartment-related terms and the site includes a prominent call to action on every page, along with a phone number to encourage prospects to contact Symphony Center.
Music to Your Ears
At Brook Group, we build beautiful, professional Web sites. If you need a Web site, contact us today!
