Tandem Partners
Customer Experience Design, Information Architecture, Web Site Usability, RAD Prototyping, Search Engine Optimization, Internet Marketing
Tandem Partners is an organizational consulting firm that specializes in organization development, executive coaching, human resources and family business consulting. They were happy with the look of their Web site, but they realized that it was not user-friendly, nor was it optimized for the search engines. They hired Brook Group because of our search engine optimization strategies and information architecture experience.
More Specifically
Our task was to restructure the site while maintaining the look and feel of the original. This included reworking the navigation, implementing SEO best practices, and designing and building a “sell page” and advertisement for their new book.
In Tandem
Brook Group kicked off the project with a Discovery session that revealed the structure of Tandem Partners and the purpose of the site. Armed with an in-depth understanding of the company and its mission, our Information Architects and SEO Specialists worked in tandem to develop a holistic approach to the site’s redevelopment.
Strategies That Get Results
We performed extensive keyword research to determine the most lucrative words to include in the site, both as meta data and as the navigation naming scheme. We created a fly-out navigation menu to allow users to get to the desired information in less clicks. We also produced a promotional spot to advertise their new book.
Rethinking and Rebuilding
While the Tandem Partners’ staff added content to the RAD prototype based on our suggested keywords, our Creative Producer reconstructed the original site, applied our improvements and handed the templates over to our HTML Coder to build out each page of the site.
In the End
The resulting site is consistent with the Tandem Partners’ brand, replicating the old design, but including the new aspects. The enhanced navigation makes finding information much quicker. We reorganized the resources section by topic, which also increases usability. The site now has Web analytics in the HTML so they can track their visitors. Thanks to our search engine optimization techniques, the site will pop up more frequently in the search engines for key terms.
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